Jones+Tino began working together in 2004 as a creative team at Saatchi & Saatchi/ Brazil and in 2011, began directing films together.

Their strong narrative and intricately styled films have earned them widespread recognition on the global stage. They have directed critically acclaimed commercials such as “Before and After” for Nike, starring Brazilian football star Ronaldo, and “Everything for Football” for Coca Cola. Their recent spot, “100” for Leica goes above and beyond, commemorating the brand’s 100th anniversary. The film pays tribute to some of the most emotional moments that have been captured on camera, made truly special by the directors’ use of cinematography, art direction and intimate glimpses into humanity.

Leica’s “100” was awarded the Grand Prix in the Film category at the 2015 Cannes Lions.