Keith McCarthy built his reputation as a Senior Creative and Director at Channel 4's award winning in house agency 4Creative.

With a background in screenwriting Keith fueled his passion for Direction with work that combines stunning cinematography and a wry sense of humor including C4's innovative work for The Grand National. Keith’s unique visual comedic style has found a voice in the US market, with recent collaboration with top brands including Nike and Kohl’s. 

Keith has been recognized at multiple awards including BAFTA, D&AD, British Arrows, Cannes Lions and Creative Circle to name a few.