Paul first made a name for himself as a documentary photographer, capturing niche subcultures within the South African youth landscape. It is with this keen observational eye that Paul is able to seamlessly and honestly transform his documentary aesthetic into a commercial frame. It is always his first objective to create authentic and genuine stories. Whether they are in still frames or moving images, honesty is core to his image-making process. Life is his inspiration and his goal is to portray that as genuinely and beautifully as possible.
In recent years Paul has been working internationally, shooting all over the globe for a number of high-profile clients who seek his honest view into youth culture. His transition from stills to film was a natural one, stemming from a client request to transform his still lens into motion. Some of these clients include : adidas Originals, BMW, G-Star, Nike, Puma, Ray-Ban, Red Bull, Sony, Vice, Wrangler.