It all starts with poetry.
Alex studied Filmmaking in Buenos Aires, Argentina; then moved to NYC where he discovered his addiction to duck soup (the dish, not the movie).
Came back to Mexico to live in Baja Beach, Hemingway style. He survived a hurricane, adopted a dog, went back to Mexico City and started making films for ads & content.
Wanting to find his own style, he started mixing metaphors, enigmatic narratives & visual power. Has been lucky enough to have worked for global brands such as Corona Beer, Coca-Cola, Facebook, Uber, Aeroméxico & Google.
In 2021 Alex was nominated for Best New Talent by El Ojo de Iberoamérica and in 2022 he won two Grand Prix in Cannes Lions.