®Jones

It’s not easy to create beauty out of adversity or to capture the resilience of the human spirit, and yet Brazilian director Ricardo Jones does so with ease. Based in LA and a founding partner of Stink Såo Paulo, he’s experienced at maintaining momentum and building anticipation in his campaigns. Through his artistic approach to structuring and interesting use of perspective – varying close ups with wide shots and focusing on intimate body parts – Jones’ work is skilled at bringing a brand’s message to the fore. Represented by Stink in US, Brazil and UK, his reel has won numerous accolades and helped break societal taboos – such as his 2016 spot, Blood, for Bodyform which helped redefine menstrual stereotypes.