Sinan Sevinç is copywriter-turned-director with an eye for real life and a talent for transforming it into compelling entertainment. Working across commercials and original filmmaking, his portfolio includes work for Adidas, Samsung, Apple and more. His original work includes the Netflix documentary Babo: The Haftbefehl Story, developed over years of closely following the German megastar and chronicling his complex life. Sinan also directed The Great Escape for Apple, a Shot on iPhone campaign that amassed more than 65 million views in its first month and became Apple’s most-viewed spot in Europe. Sinan’s work has earned multiple industry accolades, including five YDA awards and the Grand Jury Prize.