No projects, at this location, for this director.
Born in Prague, Jara’s career has been on the rise after a series of prominent ads for Adidas, Vitra, Red Bull, Wallpaper magazine, The Guardian and Mulberry, recently emerging as one of the most creative directors working in advertising today. Jara cut his teeth as a photographer shooting design, advertising and editorial assignments before directing a reel of visually inventive and entertaining commercials where art, technology and imagination are beautifully combined. His distinctive eye is seen in new campaign work for Adidas where mastery of mood, light and color promotes the company’s first ever line of 3D-printed running shoes. “Futurecraft” features beautifully lit textures shot in voyeuristic, Zen-like fashion, an elegant flow of macro photography revealing the process behind the creation of 3D-printed sneakers. Sound is also a formative force, on offer in “Monster Sound” where rapid-fire visuals are beautifully amplified by music and sound. The spot’s imagery clips along in snug, rhythmic fashion to the marching beat of street-cred audio, all to promote a new collaboration between Adidas Originals and Pure Monster Sound.