Alex Flach

Bex
Ema
Jeremy Scott
Papercurves
I.A.
Berlin Calling
AW14 Look Book
World Tour
Swatch
Vans
Viva

Biography

Alex Flach is a Berlin original and has been known as „Foley“ for 20 years. Autodidact through and through, this particular German exudes an uncanny joie de vivre with great appreciation for the irregular element in his craft. Whether shooting an old friend, an artist or a musician with only five minutes time—kind of like when he shot Lemmy from Motörhead—people are the most interesting subjects to Foley. Working within the skate industry has taken him to all corners of the globe, and it continues to be one of the most rewarding aspects about his daily grind.