Jaime Peña García

Jaime Peña García is an internationally renowned Mexican director whose work straddles the line between documentary and fiction. Fascinated by the tension between the real and the constructed, he creates unique universes where the two collide.

Jaime’s approach is driven by meticulous attention to detail and an endless curiosity about people, places, and subcultures. His voice especially shines in projects that challenge the boundaries of form – from his collaboration with the NBA, to a fiction short shot in the Sierra Tarahumara with indigenous non-actors, or his work with Macario Martínez: a documentary capturing an artist’s rise from street sweeper to superstar.

Brands like Pepsi, Nissan, AB InBev, and Disney have chosen Jaime’s creative route, earning recognition at festivals such as Cannes, Cíclope, San Sebastián, and the Círculo de Oro.